Ann Hsieh: UX Research Leader, Facebook Groups: exploration & creativity in research

Ann Hsieh is a mixed-methods research leader and loves adapting or creating new methods to build greater impact with stakeholders. She currently leads research for Groups team at Facebook and has 13 years of industry experience from Google, Nokia, and Yahoo. She has published and presented papers at conferences in the US, Europe, and Asia since 2005. Ann has a master’s from Stanford University and a bachelor's from Cornell and grew up in upstate NY and Taiwan. In her spare time, she is an avid cyclist and loves gardening with succulents.

In today’s episode we talk to Ann about her definition of user experience and user research; her experience as the first researcher working on Google Music and her creative approaches to dealing with time constraints; we cover the topic of stakeholders, why they are important and how to get them on board a research project; we cover thinking about community and cross-culturalism when researching social groups; we cover how she deals with bias and her preferred methods of research. Lastly she gives advice on how to make a (smooth) transition from academia to the technology industry.

Mentioned in podcast:

Design User Research Google Group

Ann’s work:

How to Use Video to Tell Impactful Stories
Influencers and Barriers to Technology
If you build it, they will come ... if they can: pitfalls of releasing the same product globally
The Effects of Two Competing Predictors: Gratifications and Personality on Cellular and Household Telephone Use

Social media or other links:

https://www.linkedin.com/in/annhsieh/