Episode 44

Samantha Rosenthal: An anthropologist in technology & business, developments in technology & people’s relationships to technologies

Published on: 25th December, 2018

Samantha Rosenthal is a digital anthropologists and User Experience Researcher who studies the ways in which digital technologies permeate our daily lives and experiences. She has applied anthropology within companies that create and sustain new digital technologies to help contextualize design within lived experience. Currently she is working at Task Rabbit as an experience researcher and has graduated with her masters in anthropology from the University of UCL in London.

In this episode we talk to Samantha about digital anthropology and what it is like to be an anthropologist working in the area of User Experience Research for tech-based companies. We talk about larger topics like the relationships people form with technology the design. Application of technologies and why it is important or at least an advantage to have a social scientist working in companies.

Samantha’s work:

Rosenthal, Samantha. (2017). The Terminator came for Sarah Connor, and we said nothing.” In Hacker (https://hackernoon.com/the-terminator-came-for-sarah-connor-and-we-said-nothing-797d3a559b99)
Rosenthal, Samantha. (2016). “Life of a Smartphone” in Hacker (https://hackernoon.com/life-of-a-smartphone-7283d66d1e84)

Social media or other links:
https://medium.com/@samantharosenthal

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The Human Show: Innovation through Social Science
If you want to understand how social scientists’ study human behaviour, how industry innovates or want to know more about how they can successfully work together and enhance each other, then you have come to the right place!
Join our hosts as they engage with anthropologists, other researchers and industry specialists from all over the world. The discussions will be about their specific work in understanding people and how they apply that understanding to advance industry, scholarship and/or larger societal goals.
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