Episode 49

Steve Fadden: Research Lead, Google & Lecturer for UC Berkeley - blended experience in technology & academia; learning, positionality, ethics

Published on: 11th February, 2019

In today’s episode we talk to Steve about his blended experience in both the technology sector and the educational field ; the individual and collective manners in which people (both consumers and product teams) learn and the challenges of addressing that in an inclusive way; how learning happens in a multidisciplinary team; implicit vs explicit knowledge transmission; how to read and incorporate implicit messages into projects; 3 principles of incorporating ethics into product development; how to address the positionality of a researcher and the role of collaboration and using questions to reframe the conversation; 3 pieces of advice for social scientists considering the business sector; advice for business considering to hire social scientists

Mentioned in Podcast:

⁃ Belmont Report

⁃ How to lie with statistics, Daryl Hoff

⁃ The Fifth Discipline, Peter M. Senge

⁃ UX India conference

Steve’s work:

Article based on some of Steve's dissertation work:

Fadden, S., Ververs, P. M., & Wickens, C. D. (2001). Pathway HUDs: Are They Viable? Human Factors, 43(2), 173–193. https://doi.org/10.1518/001872001775900841

Marchand, Ashley. (March 7, 2010). 2-Year Colleges Help Learning-Disabled Students Break Into Math and Science, The Chronicle of Higher Education.
Retrieved from https://www.chronicle.com/article/Community-Colleges-Help/64531

Maimin, Sybil. (December, 2006). Research in Learning Disorders at Landmark College, Education Update Online.
Retrieved from http://www.educationupdate.com/archives/2006/Dec/html/col-researchin.html

Industry research on role of color in analytics:

Fadden, Steve & Geyer, Mark. (May 1, 2018). Two Fascinating Things Salesforce Discovered when it Studied Color. FastCompany.com. Retrieved from: https://www.fastcompany.com/90169654/two-fascinating-things-salesforce-discovered-when-it-studied-color

Fadden, Steve. (May 19, 2018). Color Affects Performance — What Salesforce's Latest Design Studies Reveal. Retrieved from: https://www.salesforce.com/blog/2018/05/new-research-color-performance.html

Other interviews with Steve:

CanvasFlip blog post (June 24, 2017). Steve Fadden on his journey of user experience.
A Q&A session to learn from his experiences as a UX practitioner, lecturer and a mentor. Retrieved from: https://blog.prototypr.io/steve-fadden-on-his-journey-of-user-experience-59f45f87d5fc

Abhay Vohra's NetSolutions blog post (October 15, 2018). Designing for the Whole Human: User Research and the Impact of Emerging Technology
Retrieved from: https://www.netsolutions.com/insights/designing-for-the-whole-human-user-research-and-the-impact-of-emerging-technology/

Social media and other links:

https://www.linkedin.com/in/stevefadden

https://twitter.com/sfadden

https://www.ischool.berkeley.edu/people/steve-fadden

https://www.slideshare.net/SteveFadden1

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About the Podcast

The Human Show: Innovation through Social Science
If you want to understand how social scientists’ study human behaviour, how industry innovates or want to know more about how they can successfully work together and enhance each other, then you have come to the right place!
Join our hosts as they engage with anthropologists, other researchers and industry specialists from all over the world. The discussions will be about their specific work in understanding people and how they apply that understanding to advance industry, scholarship and/or larger societal goals.
Whether you are a professional working in business and/or academia, still doing your studies or just simply interested in this topic, thank you for being here, and we hope you enjoy it!

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Paul Spain